COYOTE LORE

Coyotes breed in early spring, usually February and March. A mated pair stay together and share parental duties after the pups are born, while other coyotes, especially young of the previous year, also help care for the pups.

One story tells how Coyote found the world God had created dull. It was too smooth and perfect. To make it interesting, Coyote created mountains, rivers and seas. He set the animals to hunt one another and eat the plants. By stirring things up, Coyote brought the essential element of disorder needed to foster growth and creativity. As he made mischief, he also made life worth living. You can't have excitement without risk.

Getting The Word Out … Globally and Locally

Your Shop Window

The Internet is the biggest shopping mall imaginable. There are tens, hundreds of thousands of sites competing for attention. To attract notice, you have to offer what the others don't. And since customers can leave with the click of a mouse, you have to keep them long enough to see what you have on offer.

You can't afford not to have a web presence. But it can easily waste time and money — and try your patience to breaking point — if you go about it the wrong way.

Focus On What The Customer Wants

Computer geeks love tricks and exciting images that load slowly and attract no more than casual attention. The customer wants useful information and plenty of it.

Main web site attractors

Ever been to a movie that has amazing special effects and no story? For a while it fascinates you, but you soon get bored. That's how it is with many web sites. They promise interest, but don't deliver.

Customers want useful, specific information, not pretty tricks.

Focus on Your Brand

Go back to your brand. Make sure your web site reinforces its message, Concentrate on giving, not on what you can get. The more you give, the longer people will stay. The longer they stay, the more of your message they'll hear. The more they hear, the more they'll remember.

Tell Them a Story

People can't resist an interesting story. Catch their interest and they'll want more.

You have a fascinating story right at hand. It's your story. The more of yourself you put into your business, the stronger and more differentiated your brand will be. You are unique. Nobody else can be you.

The Carmine Coyote Says...

“Too many humans start from the wrong end. They concentrate on the skin and forget what goes inside is what feeds you. A fat rabbit in a scruffy skin is better eating than a scrawny one that looks as if it was created by Walt Disney.”

“Don't be fooled by gimmicks. Stick to your brand and make sure you give more than the other guy. Give people what they value and they'll keep coming back.”

Call the Carmine Coyote today. Build a web presence that really works for you.