COYOTE LORE

The coyote may be the most vocal of dogs and is sometimes referred to as the "song dog." The most common call is a long, high-pitched howl ending in a series of sharp yips and yaps. The howl of the coyote has a ventriloquistic effect and the howling of two or three coyotes sounds like a dozen or more animals.

As a hero in folklore, Coyote appears in various traditions. His heroic attributes include shape-shifting, traveling, high deeds and power. He changes the courses of rivers, moves mountains, creates new landscapes, fights monsters and gets fire for mankind, nearly always by using his cunning rather than his strength.

Putting Yourself on Paper

Sincerity Is The Greatest Complement You Can Offer

Coyotes are tricky and cunning, but they're always true to their own nature. Too much marketing is distorted by hype and hucksters who have lost sight of what's real. Instead of something interesting to them, people are offered feel-good fantasies.

You need physical documents that sum up who you are. Your letterhead, brochures and business cards should all tell the same story — the real story of you and your business.

Don't Be Carried Away by Flashy Design

The best design is the one that expresses your values and outlook. It isn't the one that looks flashiest or costs the most. Some people need to hide behind a false image that makes them look more interesting than they are. You don't.

Focus on Your Brand

The key to building a successful brand is consistency. Get a good idea and stick to it. Whether your customer sees your web site, your newsletter or just a piece of your letterhead, they must all promote the same picture of you. Every piece must strengthen your brand's image.

Start from the heart — the fundamental values your business is based on. Let the design of your materials flow from that.

Printed materials aren't about design. They're about your brand.

The Carmine Coyote Says...

“We coyotes are always ourselves. We aren't concerned what others think. What we show the world is who we are — original, authentic, proud, independent … and sometimes bad too!”

“Why be conventional, dull, serious and boring like all the other guys? Who would you rather listen to? A guy in a suit or a singing dog under a wild moon?”

Call the Carmine Coyote today. Let every piece of paper tell the world who you are.