COYOTE LORE

Coyotes average 22 to 33 pounds (10-15 kg) and are about one third the size of wolves. Males are slightly heavier than females. Coyotes average 2 feet high (.6 m) at the shoulder, Including the tail, they're approximately 4 feet (1.2 m) long. They live about ten years in the wild and have up to eighteen years in captivity.

In the Pacific Northwest tradition, Coyote is mostly mentioned as a messenger. He has knowledge above that of the other beings. When no one knows what to do, they ask Coyote.

Using Words To Win Hearts And Minds

Simplicity, Focus and Emotional Power

Whatever the beauty of your print designs or the technical excellence of your web site, only your words will sell your product. What you say and how you say it is the most important part of your message.

Appeals to reason may win over minds, but hearts make the important decisions. Your words need to pack a punch that grabs the emotions and compels action.

Values and emotions are critical

Don't Ignore The Power Of The Written Word

Spoken words are gone in a moment. Written words are there to be read again and again. Your message deserves good writing. You may know what you want to say, but may not be the right person to say it.

Many web and print designers are just that — designers. Why not get your work done by a writer, with published books and articles to his credit. That's what Carmine Coyote offers. Who else can offer the same?

Branding, Design…And The Content Too

Make sure the words match your brand. Make sure your materials are easy to read and carry conviction. Tell people a story in words that reach to the heart and the mind.

Don't copy what others have said. Be original. The world can never get enough of true originality. You're spending money on the design, the wrapper, make sure you don't skimp on the content.

The Carmine Coyote Says...

“Ideas create sales. Useful ideas people want to have around. Ideas people value enough to pay for.”

“Coyote knew the power of cunning words. He knew they could accomplish what strength could not. Tell people a story about something new they never knew they wanted and they won't be able to imagine life without it. Make sure your written words speak for you well.”

Call the Carmine Coyote today. Match the right words to your brand.