COYOTE LORE

Coyotes can run at almost 40 mph and jump over an 8' fence. They are not at all like your average dog — they're smarter and they learn more quickly. The coyote has the brains, the cunning, the sense of humor, and the determination to survive … and survive he has.

Coyote features prominently in some Native American creation myths. In one, he is said to have created people by kicking a ball of mud until it formed the first man.

Branding Your Business

Create a Compelling Connection

Your customers are your partners in building your business. With the right brand message, they'll stir up more business for you than you can imagine. Most brands are crushingly serious. Like Mr. Spock trying to be a stand-up comic. Make what you offer fun and special — even a little quirky. Let your brand live a little. No one remembers what's bland and conventional. No one cares either.

You're creating a living connection between your business and the people who use it. Symbols that stand for who you are and what your business is all about. Don't try to control everything. Leave space for serendipity.

Build Trust

Customers prefer to do business with those they trust. People who make them feel secure and appreciated. People they like. They buy brands that carry the feeling of a good relationship.

Create self-confidence by knowing who you are

Too much emphasis on "making the sale" can ruin any relationship. People like to buy, but hate being "sold to." Branding is about building for the long-term. It creates expectations and self-confidence. Be realistic, not some "foot-in-the-door" type. Only make promises you're sure you can fulfill every time. Never trade short-term sales for long-term disaster.

Design Comes Later

Don't worry about design until you have your branding message right. It's fatal to let design dictate your message. Sure it looks good — but is it you? If not, it's sending a false message. When customers discover the message is false, they won't trust you again.

The Carmine Coyote says...

"The Carmine Coyote knows all about people. Knows they're emotional first and rational a far distant second. Knows what they want from the people they do business with. Cuts through the BS and gets to the heart of what you need. Hey...aren't dogs Man's Best Friends?."

Call the Carmine Coyote today. Get help. Get your best friend on your side.